Wednesday, 14 September 2016

Institution Research - Bauer Media

Bauer media is the part of the Bauer Media Group, which is Europe's biggest privately owned publishing group. It is a worldwide media group,  with over 300 magazines on offer, some of the biggest music magazines being 'Q' which Bauer media bought from EMAP in 2008, this now has a circulation of around 33,300. There are also online websites, radio and T.V stations.


Bauer media was mainly known for publishing magazines, not just music magazines but ones that are linked to everyone's liked reads. They also focus on radio stations such as Kiss 100 station, this was Bauer's first radio station created in 1990. The magazine industry within Bauer goes back to 1953 when the first magazine called 'Angling Times' was created. This was then followed by 'Motor Cycle News' in 1956.

The company expanded slowly by buying magazines from other institutes. In 1994 they bought a smaller magazine company named 'For Him Magazine', which is now a larger, more well known magazine. They then went onto purchasing a digital music T.V channel: 'The Box', which is a very well known music channel, this was a route into the small screen business which has led Bauer to have big links with the music channel 4Music and Channel 4.

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